The Marketing PMP Journal
A little clarity.
More room to grow.
Practical ideas for better content, smoother systems, and a business that needs less of your time.
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Field notes / 015 min readCoaching Intake Forms: What to Ask Before the First Session
Choose useful coaching intake questions, explain why you ask them and give new clients a clear, private way to prepare for their first session.
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Field notes / 024 min readSocial Media Scheduling Tools for Coaches: What to Compare Before Choosing
You’ve finished your posts, but publishing them still interrupts your day. A scheduling tool can help you prepare a batch and give each post a place in the calendar. The best fit depends on the accounts you use, the formats you create and who needs t
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Field notes / 037 min readHow to Follow Up After a Coaching Discovery Call Without Being Pushy
Know what to say after a coaching discovery call, when to check in and when to stop. Includes adaptable email examples and a free coaching inquiry tracker.
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Field notes / 044 min readAffordable Social Media Advertising for Coaches: How to Plan a Useful Test
You’re considering ads for your coaching business, but you don’t want to spend money just to collect a few more clicks. A useful first test starts with three decisions: what you want to learn, how much you can comfortably spend, and what happens when
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Field notes / 059 min readHow to Create a Content Calendar for a Coaching Business
A content calendar is not a spreadsheet. It is the operational layer that decides whether your marketing survives a launch week, a family emergency, or a full client roster. Most coaches build the spreadsheet and wonder why consistency still feels impossible six weeks later. What a content calendar for a coaching business actually does At its most useful, a content calendar answers four questions in advance so you do not have to answer them on the morning you are supposed to post: what goes...
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Field notes / 069 min readHow to Create Instagram Reels for a Coaching Business
Reels are the highest-reach format on Instagram right now. They are also the highest-effort piece of content a coach can produce per minute of output. Both things are true, and the gap between them is where most coaching content strategies quietly fall apart. What makes a Reel work for a coaching business A Reel is a short vertical video, typically 15 to 90 seconds, that plays on autoplay in a feed where the viewer's thumb is already moving. That context matters more than any production...
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Field notes / 077 min readSocial Media for Health and Wellness Coaches
Health and wellness coaches operate in one of the most visually driven markets on social media. Every competitor is posting recipe graphics, workout demonstrations, before-and-after transformations, and daily motivation. The expectation to be everywhere with perfect production quality is relentless. And if you have built a following, the cognitive load of maintaining it manually becomes unsustainable. Why visual platforms demand so much from wellness coaches Instagram and Pinterest are where...
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Field notes / 087 min readShould I Outsource Social Media for My Coaching Business
You know you need a consistent social media presence. You also know it's eating your time and mental energy. The question isn't whether to do something differently—it's what exactly that something should be. The question behind the question Most coaches ask: "Should I outsource social media?" But the real question underneath is: "How do I get consistent content out there without it consuming my coaching practice?" Three paths exist: Do it yourself, hire someone to execute while you decide,...
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Field notes / 096 min readHow to Manage Social Media for a Coaching Business
Every guide on social media for coaches says the same thing: pick your platforms, batch your content, be consistent. None of them mention what happens to the rest of your business while you do all of that. What managing social media actually involves for a coaching business Social media management is not one task. It is a collection of micro-tasks spread across every day of the week: deciding what to post, writing the copy, choosing or creating a visual, formatting it differently for each...
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Field notes / 106 min readHow to Post Every Day as a Coach Without Burning Out
You already know what to post. The problem is not ideas or motivation. It is the gap between having something to say and actually getting it published, formatted, and distributed across every platform your audience uses. That gap is where most coaches lose their consistency, and it has nothing to do with effort. It is a systems problem disguised as a discipline problem. Why willpower-based posting always fails Every coach starts the same way. You commit to posting three times a week. The...
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Field notes / 115 min readOne Post, Four Platforms: How to Repurpose Content Without Creating More Work
You wrote a carousel. You posted it on Instagram. Then you sat down to figure out what to post on Threads, what would work as a Pinterest pin, whether to adapt it for LinkedIn — and the one piece of content you created became four separate tasks you didn't have time for. That is the manual repurposing trap, and it is costing coaches hours every week. Why manual cross-posting creates a ceiling Cross-posting manually isn't just time-consuming — it creates a hard ceiling on how many platforms...
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Field notes / 126 min readSocial Media Automation for Coaches: What It Looks Like When You Stop Doing It Yourself
You have been told to post consistently. You know you should be on multiple platforms. You have probably tried batching content on a Sunday afternoon, scheduling it into three different apps, and then watching the whole thing fall apart by Wednesday. The problem is not your discipline or your content — it is that you are running a manual process that was never designed to scale alongside a coaching business. Why most coaches hit a ceiling with social media The pattern is the same across...
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Field notes / 134 min readWhy Your Coaching Content Stops Working and How to Fix It
Coaches who feel stuck with their content are almost always working harder than they need to because they are treating content creation as a series of individual tasks rather than a single connected system. The problem is rarely a lack of ideas or effort. It is a missing infrastructure. Why publishing more content rarely solves the problem When coaches notice that their content is not generating leads, the first instinct is to produce more of it. More posts, more reels, more stories, more...
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Field notes / 146 min readMarketing Automation for Coaches: What to Build and Where to Start
You do not need to learn a new platform. You need the work to get done without you having to do it. That is what marketing automation is for a coaching business, and the path to getting there is more straightforward than most coaches expect. What marketing automation actually means for a coaching business Automation is not a tool you learn. It is an outcome you build toward. The goal is a coaching business where leads are followed up with immediately, clients are onboarded without a manual...
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Field notes / 154 min read5 Marketing Tasks Every Online Coach Should Automate
Automation works best when it is applied to work with a predictable pattern. The tasks that cost coaches the most time are almost always the ones with the clearest patterns, which makes them the easiest to systematize and the highest-value to automate. Lead follow-up sequences Every lead who comes into your business deserves a prompt, relevant response, regardless of when they arrive or how busy your week is. A lead who submits a form on a Thursday evening and hears back Friday afternoon is...
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